Making great content is hard, so we keep it simple. Record a one-hour podcast episode each week, and we'll create and distribute 900+ pieces of content across 12 channels over 6 months.

Our clients have seen 150K-4M new organic views in the first 90 days, with an average 5x ROI.

<aside> 🗓️ If you’d like to get started with a free 15-min call & consultation, grab a time here.

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→ Visit us at ThursdayLabs.co

👋 Hey, I’m Jake, Founder and CEO of Thursday Labs.

I started my first creative agency when I was 18, then later spent 6 years becoming a thought leader in the venture studio industry (a niche corner of venture capital) through podcast content. Now, I run Thursday Labs to help you do the same within your industry. Oh, and I host my own podcast (of course) called The Optimist, discussing men’s mental health and modern masculinity.

This document will give you an overview of Thursday Labs, the value we’ll provide to you, examples of recent work, and results.

Why Us?

For 10+ years, I’ve built founder-led media and high-impact brand positioning that drives real results:

1M-4M organic views in 12 episodes for clients with an audience. 150K-500K views in 12 episodes for clients starting from scratch.
5x average ROI, turning content into revenue.
25-40% month-over-month growth, compounding over time.
Booked top guests like astronaut Scott Kelly, Eric Reis, Billy McFarland, Cassie Kozyrkov, Azeem Azhar.

Who We’ve Produced Podcasts With:

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Adrenaline Interactive, Alex Schinasi + Lee Rotenberg, Amplify Partners, BoomPop, Cobble Hill, CollegeVine, Commsor, DASH, Day One, Digital Wealth Insider, Exactius, Filter Labs, First Touch, Fulcra, General Collaboration, Global Payments, Highline Beta, Maine For Keeps, Multimodal, Nagish, NeoWork, Nifty Bridge, Novig, OpenFortune, Orita, POSH, Questus, Redesign Health, Roundtable Network, Sparkwise, The Gallery, The Optimist, Vera, Work-Bench.

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Your customer acquisition, key relationships, and future hires hinge on how significant of a voice you will become on the internet in the coming years. But creating and distributing daily content is daunting. That's where we come in.

Our Offering

You show up for one hour a week to record. We handle the rest:

🎙️ We’ll organize all of the logistics for weekly, bi-weekly, or monthly recording sessions at our in-network podcast studios (we have studios in every major city).

🎙️ We’ll mail you professional equipment and build your at-home podcast studio for virtual episodes.

👥 We’ll book and prep all of your A-List guests.

📋 We’ll coach you extensively on how to be a world-class podcast host.

💻 We’ll record, edit & produce your weekly episodes (audio + video).

👫 We’ll join you on every episode to record, make sure everything runs smoothly, and DM you questions to ask your guests (so you never feel “alone” in the process).

📽️ We’ll create and distribute short-form video clips (optimized for every platform).

✏️ We’ll write and post all video captions for LinkedIn, TikTok, Instagram, YouTube Shorts & Twitter/X.

🎨 We’ll handle the full publishing workflow across Spotify, Apple, YouTube. We’ll also build your “magazine” webpage on your domain to host all of the long-form content.

📈 We’ll run ads to help grow your show beyond your current follower base.

→ No more hiring expensive BD associates, unreliable interns, or a managing multiple freelancers and agencies for $500k+/yr → No more wondering what to talk about on camera and how to get people to watch your content. → No more thinking about posts, scripts, or staring at a blank google doc.

Grow Revenue: Clients have closed $600k+ deals after just one episode.

Deepen Relationships: Connect with world-class talent, investors, and leads.

5-10x Leads: Skyrocket your organic lead generation.

Top-Tier Content: Emmy-winning editors and expert writers on staff.

Flexible Contract: 20-episode (roughly 6-month) commitment, then pause, stop, or continue.

Scale Further: Amplify top content with ad spend and marketing campaigns.

Our Proven Process

Phase 1: Strategy & Setup (Weeks 1–8)

Podcast branding, messaging & concept development
Build guest list & booking flow
Set up studio infrastructure (at home and/or in-person)
Create brand assets & video templates
Prepare guest materials and booking workflows
Extensive coaching on how to be a great host

Phase 2: Weekly Execution (Ongoing)

Record & produce episodes weekly, bi-weekly or batched monthly.
Create & post daily short-form content (3–5 clips/episode).
Run paid distribution.
Track performance and meet monthly for deep-dive data reports.

*Some of our favorite episodes this year:*

https://www.youtube.com/watch?v=8GgE4z-HYhY

https://www.youtube.com/watch?v=h2bvuIPMC0Q

https://www.youtube.com/watch?v=HvavzU6A3JE

https://www.youtube.com/watch?v=fJ_eeDP6pQ0&list=PL9QefeBa78Jk0mezBsd16wiptgaCNm6CP

https://www.youtube.com/watch?v=U_MQ7rARYhQ

https://www.youtube.com/watch?v=YH6f5gq3BVc

https://www.youtube.com/watch?v=kiiSS6VML-c&list=PLdSFiMM2jZzCg5GKUI88FDwXzx7MgEZy8&index=13

https://www.youtube.com/watch?v=v1carqKSoEk

Packages & Pricing

	Lite Package ($8k/mo)	Core Package ($10k/mo)	VIP Package ($15k/mo)
Brand Asset Development	Full concierge branding & creative direction	Same as Lite, but with IRL experience optimization	Same as Core, but with luxury-grade production aesthetic
Production Setup	Virtual-only episodes, recorded on Riverside.	In-person premium episodes filmed at our in-network recording studios (multi-city or single-city) with virtual episodes as a back-up option.	Bespoke, luxury in-person episodes (SoHo house, penthouses, private lofts, etc.) in select cities.
Guest Booking & Strategy	Best efforts for booking A-list guests, but slower & harder.

White-glove onboarding, revision, approval, and episode promotion. | Easier & faster access to booking A-list guests.

White-glove onboarding, revision, approval, and episode promotion.

On-site film-day coordination with guests. | Strategic outreach to A-list guests, leveraging premium connections.

White-glove onboarding, revision, approval, and episode promotion.

On-site film-day coordination with guests.

Which Package Is Right For Me?

Lite Package ($8k/mo)

Ideal for early-stage founders and solopreneurs who need to start showing up online—but don’t need red carpet treatment just yet.

Great for seed-stage startups, micro-VCs, small agencies, or creators under 10k followers
You know content is important, but you’re still proving out the ROI
Guests are important, but premium experience isn’t essential yet
A good starting point if you’re still building muscle memory and want to stay lean

→ Best for those who want to get in the game without going all-in—yet.

Example: “Lite” Video Quality

Core Package ($10k/mo)

Perfect for serious operators who want to stand out, scale fast, and give guests a premium experience without going over the top.

Best for Series A–C startups, funds >$250M AUM, established agencies
You’re ready to leverage content for revenue, hiring, fundraising & partnerships
IRL recordings are a strategic networking play with guests you want in your orbit
Expecting meaningful ROI in 3–6 months
You value efficiency—show up, film for 4 hours/month, and we handle the rest

→ This is our most popular package for a reason. If you’re growing fast, this is where you belong.

Example: “Core” Video Quality

VIP Package ($15k/mo)

Built for elite founders and execs who are scaling, selling, or stepping into legacy mode—and need every detail handled at the highest level.

Ideal for later-stage companies (Series D+, pre-IPO), multi-exit founders, or fund managers
Your guests expect ultra-luxury—this delivers a bespoke, film-grade experience
Includes Emmy-award winning crew, luxury venues, and full-scale production
Full PR support + ad spend designed to make your podcast a category leader

→ If your brand needs to be unforgettable—and your guests do too—this is it.